Everyone wants to see a Return on Investment.  For trade show managers that ROI is shown in the numbers, the number of leads that is.  The booth with big crowds is a booth with lots of leads.  The key to getting those crowds is by having a professional presenter working

At VMWorld this year everyone was talking about Clouds, and at SHI we had standing room only as attendees packed in to hear about SHI’s innovative solutions. So, how do you get your message heard when there many other companies who are in the same business? It’s simple…You hire a

Make your next Tradeshow a success by generating quality leads. Savvy exhibitors are continuing to deploy new and creative methods to attract trade show visitors to their booths.

The best method is using an attraction to get attention. When done properly, attractions can be an incredible tool. Done poorly, they can be a waste of time and money. Here are a couple of case studies:

Case Study # 1

I was recently at a trade show and the booth across from the one I was presenting at was giving away an iPad. This trade show had an eight-hour day. As people walked by, a rep from that company stood in the isle and invited them to fill out a card to collect their contact information and to “have a chance to win an Apple iPad”. This rep was collecting an average of 25-30 “leads” per hour at any given time.

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